วันพฤหัสบดีที่ 30 ตุลาคม พ.ศ. 2551

Rejection ? Have the Right Perspective and Don?t Quit

If you're getting rejections from your submissions, please don't quit yet until you read the following article. I want you to get a perspective on rejection.

First of all, I'll assume you've been told a few things about rejection: Don't take it personally; it's a part of writing; and all well-established writers have been rejected at first, and are even rejected now. Good advice.

Then why are you still discouraged by rejection?

Here's why. We live in a world where ignorance is bliss. You get rejected all the time, you just don't know it. Perhaps a friend has considered calling you to do something and then changes her mind. You will never know. She isn't going to send you a rejection letter. Suppose you owned a business and sent out 1,000 direct mail letters and got a response of ten. This is considered a very good response in the direct mail field. Those ten responses cover your costs and time and then some. Do you lament over the 990 folks who didn't respond? No. Could you see if you demanded to have every one of them write back and tell you they aren't interested? You'd be blue then. Consider all the offers you reject on a daily basis. Ah, but as writers we put ourselves on the line by requesting to be rejected. The publishing industry is so unique in that aspect. We demand that publishers respond to us and let us know what they want to do with our writing. We have to in order to know what to do next with our particular article or book proposal.

The reason rejection is such a part of your life is because it is the nature of this business of writing. You can't expect a publisher to accept everything everyone submits. Even if every submission was spectacular, they still couldn't publish every one.

So you feel stupid when you get rejected. You beat yourself up. There are great ways to overcome this. Keep writing. Keep sending items out. Be very businesslike. Get a rejection letter? Make yourself feel better by sending out the same package that day to another publisher. Handle your submissions in a non-emotional way. While the writing itself can be emotional, the submission process cannot. Accept this and you'll be a lot happier. Try saying this to yourself the next time you get a rejection: "You don't want it? That's okay, I'll try someone else."

Heather L. Koppes is a freelance business writer. She writes company literature including newsletters, brochures, articles, case histories and press releases. You can check out her daily blog at http://heatherlkoppes.blogspot.com

วันอังคารที่ 28 ตุลาคม พ.ศ. 2551

Timeshares Vs. Condo Hotels For Vacation Home Ownership

Condo hotels, also known as condotels, are a relatively new concept in vacation home ownership. They allow individuals to own condos in luxury hotels and have access to all the amenities of that hotel. When not using their condo unit themselves, owners have the option of placing it in the hotel's rental program and receiving a percentage of the revenue it generates.

Because the condo hotel concept is so new, it's often confused with timeshares, a popular vacation home option that has been around since the 1970s. In reality, condo hotels have many qualities that set them apart from timeshares and make them appealing to a unique segment of the second home market. Here's a comparison between these two types of real estate investment.

FLEXIBILITY IN USE

Timeshares - When you purchase a timeshare, you choose not only a set location but also a specific week or two that you will use your vacation home every year.

Condo Hotels - With a condo hotel, you have flexibility to use your unit whenever you want. Keep in mind, however, that some condo hotels do have living restrictions that prevent you from making your condo a permanent residence.

AMENITIES

Timeshares - The average timeshare has a community pool and some common areas.

Condo Hotels - Condo hotels have many of the amenities you would find at luxury hotels. In addition to a pool (or pools), there is probably an on-site restaurant (possibly several), a lounge, a full-service spa, a state-of-the-art exercise facility, a poolside bar, etc.

FURNISHINGS

Timeshares ? Timeshares are sold fully furnished. The quality of furnishings depends on the individual development. The cost for the furnishings is built into the price.

Condo Hotels - Condo hotel units are sold fully furnished typically with high-end furniture, appliances and fixtures selected by a professional interior designer. The cost for furnishings is included in the price of the condo hotel unit.

SERVICES

Timeshares - In a timeshare, you are responsible for your own housekeeping and unit upkeep during your stay.

Condo Hotels - You get daily housekeeping as you would in a luxury hotel. You have access to room service, concierge services, maintenance services and check-in services. The vast majority of condo hotels are operated by big-name hoteliers like Ritz Carlton and Hilton, the consummate professionals when it comes to customer service. Most of the same services available at their high-end hotels are offered at their condo hotels.

LOCATION

Timeshares - Timeshares are located in highly-desirable resort areas.

Condo Hotels - Condo hotels are also located in highly-desirable resort areas.

PRICE

Timeshares - Prices for timeshares vary greatly but are typically lower than condo hotel prices because you are only purchasing one or two weeks of usage. In addition, you do not receive any of the revenue generated during the 50+ weeks that your timeshare unit is used by others.

With timeshares, as much as 40%-50% of the price goes to sales commissions. Why are the sales commissions so high? The developer must maintain a large sales force in order to make approximately 50 sales for every unit (one for every week of the year).

Condo Hotels - You receive deeded ownership to the property. Although more expensive, condo hotels tend to give you more for your money than timeshares. More of your dollar goes into "bricks and mortar" high-quality finishes not sales commissions.

In addition, when not using your condo hotel unit, you can place it in the management's rental program and receive a percentage of the revenue it generates, helping to offset your maintenance costs and debt service.

RENTAL INCOME POTENTIAL

Timeshares - You have the option of renting out your timeshare to someone of your own choosing or placing it in a rental program if you decide not to use it during your allotted week. If you participate in the rental program, you will split the revenue generated with the property's management company. Remember, you are only renting out the one or two weeks per year that you own.

Condo Hotels - Like a timeshare, you have the option of finding your own renters or placing your condo hotel unit into the rental program. You may participate in the rental program and receive a portion of the revenue it generates any time that you are not occupying your unit, whether it be for one night or 365 per year.

POTENTIAL APPRECIATION

Timeshares - Historically, timeshares depreciate in value from the time they are purchased. Values have been poor because of the large number of resales on the market and a continuous stream of new developments competing with them.

The secondary market for reselling timeshares has never taken off. The fact is, most people who buy a timeshare will have it for life, whether they want to or not.

Condo Hotels - Because condo hotels are a relatively new type of property investment, they are limited to just a handful of locales across the country. The supply is small and demand is currently high and growing, all of which contribute rapid and significant appreciation. Another factor to keep in mind when reselling a condo hotel unit is that you're selling not only the actual unit but also the luxury lifestyle that comes with an amenity-filled, high-service property.

Many condo hotels are sold out in pre-construction. Often the developers, sensing the high demand, will themselves raise prices many times before all units are gone.

For example, The Mutiny condo hotel located in Coconut Grove, Florida was the first condo hotel to be built in South Florida. From the time the developer began accepting deposits until it sold out in pre-construction, there were nine price increases. People who bought early did exceptionally well.

Joel Greene is the President of Condo Hotel Center, a licensed real estate brokerage that specializes in the sale of condo hotels. For more information on condo hotels -- including property listings, photos and prices -- visit his website at http://www.CondoHotelCenter.com Be sure to sign up for his Property Alert e-newsletter to receive notification when new condo hotels come on the market and are available at pre-construction pricing.

วันเสาร์ที่ 25 ตุลาคม พ.ศ. 2551

Astral Attack: Its More than Just Witchcraft

Believe it or not most astral Attacks are not caused by curses or witchcraft. Half the time astral attacks are not intentional. They take place on the subconscious level and are the result of negative thinking, verbal abuse that goes round and round in the head, stale energy that has been left behind in a place and bungled rituals that may have done by amateurs hoping to create prosperity or love.

Below I have identified the different kinds of astral attack that can take place and hopefully it will help you avoid cursing yourself as well as others. Thoughts are like seeds ?once planted and allowed to grow they can take root and choke the potential out of your life. The idea is to keep your psychic garden free of the spiritual equivalent of suckers, weeds and anything else that might abort your spiritual growth, personal will and soul freedom.

Thought Forms

Thought forms tend to affect our lives on a mundane level. That is because they tend to be sent by ordinary people. We may experience more day-to-day and practical frustrations. This kind of attack is usually from someone you know, with whom you've had an unpleasant encounter with. Perhaps you have had a disagreement and they have been disgruntled with you all day. You might feel the "bad energy" from that person's thoughts.

The Subconscious Curse

This kind of curse usually comes from someone that we know quite well and actually cares for us. They may even be praying for our well being to our actual detriment. A good example of this is the individual who prays for the person with AIDS to have an "improved immune system" when the disease itself is an overkill of immunity. This is where others think they know what's best for you, but actually don't and you feel as if you are leading a life directed by someone else, and not you.

The Self-Fulfilling Prophecy Attack

This kind of astral attack is often stated verbally in the form of a negative affirmation such as "You'll never make your rent unless you get a job.", "There's no way you can write that book in two weeks" and "Your aunt had diabetes so you will probably get it to." These kinds of words have a powerful effect on our subconscious mind and set to programming the conscious mind to write a disaster script for us.

Unsolicited Criticism and Verbal Abuse

This might seem obvious, but this is actually a form of direct astral attack. The Unconscious Mind is very much influenced by words and picks up these cruel words. Because they hurt we often repeat them over and over in our minds. When we do this we are basically subconsciously cursing ourselves with another person's words.

The Collective Wish for Failure

The more successful you are, the more you attract envy and jealousy, and therefore the ravages of the evil eye. There are many people out there who will happily congratulate you on your success and then secretly go home and wish that you would fail for once. This can be especially powerful if you find yourself at the mercy of a large group of people who are all wishing for your demise at the same time.

The Psychic Vampire

If you feel exhausted, fatigued or drained just by encountering a person, then chances are you have encountered a person who is adept at hooking into your third chakra and sucking your energy.

If this person is always on your mind, to the exclusion of all other thoughts, than it is possible that you have become engaged in an energy exchange with someone who is trying to dominate or bend your will to their way.

Live Hauntings

These forms of astral attack tend to take the form of obsession and the object of obsession is usually a lover. When healthy relationships terminate, neither individual is left with a sense that they are no longer whole. Live hauntings don't usually occur unless the real-life relationship was vampire like and co-dependent in the first place.

The most likely suspects for this kind of haunting are addicts, alcoholics, manic-depressives and people with personality disorders. Although there may have been a genuine love there at one time, with one partner nurturing and taking care of the other, they often degenerate into power and ego struggles. Long after the person is gone, the person who is left behind often still feels addicted to that person. Or they still strongly feel their presence around them and feel that presence is reflected in omens, coincidences and synchronicities that occur in their lives. If you are completely obsessed with an individual ? if you see or feel their presence everywhere, you are most likely the victim of a live haunting.

Amateur Shamans and Witchlets

Sometimes you deliberately cross such a person, other times they see him or herself as an agent of karma and sometimes you don't know them at all. People playing with magick are a growing problem in terms of astral pollution on our planet. They are influenced by television shows, movies and the availability of spell books on the market.

These individuals are generally quite harmless, but they can cause havoc in one's life on the mundane level. If you have no known enemies in your life, are reasonably free of envy, resentment and fear and yet still cannot figure out where your haunting is coming from, it is probably the result of a thought form produced by an amateur shaman or witchlet. These attacks are not intentional; they are just the products of bad aim, unfinished rituals or lack of magickal protocol in general.

Cults, Gurus and Group Mind

If you feel irresistibly compelled, beyond all rational reasoning, to join a cult, coven or religious organization, you may not be necessarily following your heart, you may be under astral attack.

Cults work by downloading information into your crown chakra. Victims often feel inferior, unholy or lonely if they do not join the cult. Another major clue that you are under astral attack that originates from group mind is this simple test ? stay away from them for a few days. If you suffer extreme misfortune or bad luck, then they are probably practicing some form of binding on you to keep you with them.

Also if you are experiencing a run of bad luck, it is possible that the group has stolen your guardian spirits and holding them hostage, so that you feel unprotected in any situation that doe s not include them.

Astral Imprints

An astral imprint is a bad memory that won't go away, but the memory is not necessarily yours. Other people leave astral imprints, dead or alive in building or environments. Living individuals can also leave their astral imprint on objects that they have touched or used during the time that you knew him or her. Antiques often hold the astral imprints of former owners. If you find yourself obsessed about an object or feel disturbed or upset while holding it then you are most likely dealing with an astral imprint.

Samantha Steven's articles have been published in many high-standing newspapers and she has published several books. If you wish to buy Samantha's books about metaphysics click here http://www.insomniacpress.com/author.php?id=110 You can meet Samantha Stevens at http://www.psychicrealm.com where she works as a professional psychic. You can also read more of her articles at http://www.newagenotebook.com

วันพุธที่ 22 ตุลาคม พ.ศ. 2551

Two Mistakes That Will Cost You Money

You've met a new prospect, accurately assessed their needs and determined that you can provide the product and service she is looking for. You've presented your information in an engaging manner and the prospective customer appears interested. Many salespeople now make one or two very fatal mistakes that cost them the sale.

1. They don't ask for the sale.

2. They talk the customer out of the sale.

You may scoff and think these don't happen. After all, how can salesperson or business owner NOT ask for the sale or talk the customer out it? Let's first address the issue of asking for the sale.

My experience has taught me that the majority of salespeople fail to ask for the sale. Instead, they wait for the customer to say, "I'll take it." However, in many cases, the customer doesn't say this. She may be thinking that the machine will enhance her operation and, hopefully, drive more revenue to the bottom line. She may see that you offer something your competitors do not. She may also want to act quickly and have the equipment delivered and installed in the next few days. But she may not tell you that.

This is your responsibility! If you've worked through the sales process and done everything properly up to that point then you've earned the right to ask for the sale. Remember, the prospect expects you to ask for the sale. You ask you get. The more you ask, the more you get. If you leave the prospect's business without asking for the sale you run the risk that a more assertive competitor will present their equipment and service, ask for, and get the sale! Then your work, effort and energy have been for nothing. I'm not suggesting you will close every sale by asking but I will guarantee that you will generate more business by consistently asking people for their business.

In the last few months I have had at least three situations where I've been ready to buy a product or service but the salesperson failed to ask me. One of these involved membership in a networking group and during the meeting I announced I was ready to join if someone wanted to take my money. To my surprise, no one approached and signed me up. It's little wonder this group is not experiencing growth in its membership.

Unfortunately, many salespeople are afraid of the rejection that comes with selling. By not asking for the sale, they avoid the possibility of the customer saying no. Other salespeople are concerned they will appear pushy and risk offending the prospect. Here are a few simple statements and questions you can use to move the sale forward:

"What are the next steps?"
"What do you think about what we've discussed so far?"
"What would be the best day to arrange delivery and set-up?"
"Is there any reason we shouldn't get started on the paperwork?"

The next biggest mistake salespeople make once they do ask for the sale is to talk the customer out if making the decision. A few years ago, I was considering an activity for one of my training sessions. After listening to the salesman's presentation and seeing the product I told him I wanted one. He proceeded to say, "If you want some time to think about it, that's okay, there's no rush." I again told him I wanted to purchase the activity and he responded by saying that many of his customers like to consider the purchase before making a final decision. Finally, I reached across the desk and took the activity out of his hands and said, "I'll take this one. Here's my card, send me a bill." I couldn't help but wonder how many sales opportunities this business owner missed.

If you want to increase your sales, IMMEDIATELY, remain silent once you ask for the sale. Here's why this simple technique is so powerful.

In every sales situation, the customer or prospect has a mental checklist of conditions that must be met before they will be prepared to make a purchasing decision. Remaining silent allows them time to mentally tick off each item on that list. Talking interrupts this process and does not give the customer time to review what, if any, conditions remain unfulfilled. The longer a customer takes during this process the greater the likelihood they will make the purchase. Yet, most salespeople get so nervous during this period of silence they end up blurting out something like, "Have you been offered a better deal by someone else?"

Don't give the customer a possible objection! Ask for the sale and remain silent until they respond, regardless how long it takes. I recall reading a story about a salesperson whose prospect took almost two minutes to say yes after being asked to make a decision. By remaining silent she closed the sale. Avoid the risk of talking your customer out of the sale by keeping quiet after you ask for the sale.

If you're serious about building your business get serious about asking for the sale and develop the discipline to stay silent afterwards.

You are welcome to reprint or use this article providing you include the following information.

Copyright 2004, Kelley Robertson

Kelley Robertson, President of the Robertson Training Group, works with businesses to help them increase their sales and motivate their employees. He is also the author of "Stop, Ask & Listen ? Proven sales techniques to turn browsers into buyers." Visit his website at www.RobertsonTrainingGroup.com and receive a FREE copy of "100 Ways to Increase Your Sales" by subscribing to his 59-Second Tip, a free weekly e-zine.

วันอาทิตย์ที่ 19 ตุลาคม พ.ศ. 2551

Using Publicity As A Creative Marketing Tool

Publicity is an important and often overlooked tool of creative selling; and a more cost-effective way of reaching your target audience than advertising. With the inherent third-party endorsement of the media implied in every editorial story, a news or feature article in a newspaper, magazine, or on television or radio, is an infinitely more credibly-perceived communications message than an ad or commercial. Publicists less frequently are favored with hard news stories. They are more often tasked with getting "softer" news and feature stories on-air or in print. Here are some techniques involving creative conceptualization and application ? what I call CREATIVE FORMATTING ? and they work very effectively when carefully thought-through and constructed.

1 - Use News to Make News.

When you prepare a press release or pitch letter, keep the following editorial criteria in mind:
* Relevance (how valid and appropriate is this story?)
* Impact (does this story affect a large number of people?)
* Timeliness (is the story current?)
* Novelty (does the story have an unusual or unique twist to it?)

Your topic should tie in with current news issues and/or subjects that concern the public. In my earlier p.r. days, I promoted one product by showing how it could be used to the advantage of a specific news item of the day. In this case, the issue was government waste. Revelations were surfacing that various federal agencies were buying products at absurd prices above retail: you may remember $500 toilet seats and $75 rulers. The American taxpayer was being seriously abused by bureaucratic waste. Our client was a publishing house that had just come out with a directory for buyers at government agencies. The directory listed major manufacturers all over the country who were not in the business of ripping off Uncle Sam. The directory was distributed to the agencies free of charge. The publishing house made its money by selling ad pages to companies who wanted to attract the attention of these buying officials. We attracted a significant amount of publicity by telling editors that the publishing company had come up with a partial solution to the problem of wasteful government spending. The story was picked up by the wire services and nationally syndicated TV newscasts.

2 - Seasonal Tie-ins

News editors are always looking for feature stories that tie in with holiday or seasonal happenings. I remember a very successful campaign for a manufacturer of postage meter equipment. Eight weeks before Christmas, we convinced the manufacturer to designate a Holiday Consumer Affairs Specialist who could talk about "everything you wanted to know about mailing gifts for the holidays."

Between Thanksgiving and Christmas, we arranged dozens of phone interviews with reporters at large radio stations in major markets. The company was plugged in every interview and the entire campaign tied-in with a major catalogue and in-store p.o.p. merchandising campaign. Sometimes, a creative p.r. idea can pave the way for a strategic marketing campaign.

Another successful campaign tied in with the advent of winter and escalating fuel prices due to an international oil crisis. One of our clients manufactured a draft sealer, a simple rubber plug that fit into electrical wall outlets. The sealer kept cold outside air from coming into the home and kept warm air inside from leaking out. Consumers could save money on their fuel bills. We convinced the Today Show to do a live five minute segment on a new energy-saving device for the home.

3 - Products Are Newsworthy When They Are Evolutionary or Revolutionary

On Sunday, May 29, 1994, we generated a story in the Business Section of the New York Times on a new kind of paper that changed color upon the touch of the hand. We knew the story had merit, because the product represents a revolutionary leap forward in paper goods. Several years ago, a new product created by a camera manufacturer, an instant slide processor that develops slides in seconds, represented an evolutionary step up in instant photography. We offered Good Morning, America a first exclusive on the announcement, and we convinced the show's producers to have host Joan Lunden demonstrate the product live in a five minute segment. The product sold out nationally.

4 - Anniversaries

If the product is vital to the American way of life, the media might click with a suggestion for a story on a major anniversary of the product. This includes biggies like television, radio, refrigerators and cars all the way to such mundane indispensables as zippers and toothpaste.

Other kinds of anniversaries work too. During the centennial celebrations for the Statue of Liberty, we convinced Kelloggs to sponsor a campaign that publicized the closest living relative to the man who designed and built Lady Liberty. This included the scripting and shooting of a video news feature story for television newscasts around the country, and our pickup was enormous--including some very nice positive image reinforcement for Kelloggs.

5 - Controlled Messages

A controlled message is a message that you prepare in advance and place with various media as a finished product. When we promoted a book that turned into a major bestseller called Swim With the Sharks Without Being Eaten Alive by Harvey Mackay, we employed a number of techniques that come under this category.

Three examples of this technique are the video news feature, matted columns for suburban newspapers, and by-lined articles for specialized trade publications.

A video news feature is simply a 90-second to two-minute news piece that gets scripted, shot and distributed to newscasts around the country. The local newscast incorporates the piece as part of its news coverage, and the average viewer has no idea these stories are supplied by outside sources.

A matted column is simply a one-column or two-column story that is sent to suburban news weeklies as camera-ready copy. They don't have to edit it or prepare it for print. The column usually offers some kind of consumer advice, with a discreet yet effective plug within the story. Vertical trade publications are magazines that are published for a specific audience or industry. Hundreds of them are published each month. Years ago, we ghosted by-lined articles for the president of a company that analyzed utility rates for other companies, showing them how to save thousands of dollars every year. These articles were placed with dozens of magazines that catered to a variety of industries. This campaign was the company's sole marketing vehicle for many years.

6 - Trends

When one of our clients, a major photography magazine, needed to increase its exposure, we designed a segment on The Today Show in which one of the magazine's editors brought the very latest camera equipment to the program. For seven minutes, he demonstrated the most current camera technology to millions of viewers. He also achieved some substantial awareness for his magazine.

Another client, the Magazine Publishers Association, was interested in increasing recognition. They wanted to establish the fact that magazines are at the leading edge of creative advertising communication. We designed a segment on The Today Show that displayed the latest in pop-up ads in various magazines.

In another situation, a German beer company wanted to increase sales in the USA. The company turned to us, asking us to increase their name recognition with a publicity program instead of advertising. The built-in challenge was that very little can be done editorially for alcoholic beverages. The solution was to look for secondary uses which would nonetheless position the beer in a meaningful and positive way. We convinced a well-known German restaurant to develop dishes prepared with beer as an ingredient. We invited the entire national food press to a Cooking With Beer Festival. The food writers for every major magazine and newspaper attended. Media coverage was staggering. Many products can be used in special publicity events. By promoting indirectly, sponsors can reap media coverage.

POSITIVE PUBLICITY SELLS. A creative publicity program can be a powerful tool for selling your product or service. Publicity efforts can be more cost-effective than traditional advertising. Plus, they pack more power because the publicity comes from recognized media sources instead of from your company. This increases consumer confidence and promotes a positive public image. The end result of creative publicity is an increased awareness that attracts potential customers.

Mike Schwager is President of Worldlink Media Consultants, Inc., based in Ft. Lauderdale, Florida. He is an accomplished veteran of media interview training, and has conducted successful trainings for scores of CEO's and other senior executives, politicians, celebrities and authors. Website: http://www.mediamavens.com. E-mail: moschwager@aol.com.

วันพฤหัสบดีที่ 16 ตุลาคม พ.ศ. 2551

Labeling is Disabling: Achieving Congruent Communication

A small town, somewhere in the world, was managed by a town council of seven or eight members.

The council normally met once a week. One member - let's call him Bill - would invariably stroll intothe council chamber exactly ten minutes after the time scheduled for the meeting.

For Bill's fellow councilors, this seemingly inconsiderate practice was very disruptive. At first, since Bill was known to be an extremely busy professional, they were prepared to assume that he had been unavoidably delayed. But when history repeated itself meeting after meeting, they began to wonder..

Then one day, the sleepy little town was overtaken by a crisis, and the mayor asked his councilors to attend an emergency session - at 7 the following morning. And you guessed it - Bill turned up at 7:10 precisely.

This seemed to confirm the mayor's suspicion's that something more than unavoidable circumstances lay behind Bill's habitual latecoming. After the meeting he called over the offending councilman for a private chat.

To the mayor's surprise, Bill accepted the rebuke with good grace. Punctuality had never been his strongest point, he pleaded, and it had never dawned on him that his bad habit was upsetting everybody so. But from this point, he assured the mayor, he was a reformed man...

The day of the next council gathering came around, and sure enough, Bill was among the first to arrive.

"What's the matter Bill?" jeered one of his colleagues "Is your watch half an hour fast?"

"Surely, you were locked out of your house!" added a second, in a somewhat derisive tone.

Right until the end of his term of office, Bill was never on time for a council meeting again.

*********

This is a story that actually happened, although I have changed some of the details.

Three or four decades ago, an educational psychologist by the name of Haim Ginott caused quite a stir when he suggested to parents and teachers that they try a new way of communicating with children. He urged them to unlearn the language of rejection - blaming and shaming, ridiculing and belittling, threatening and bribing - and to learn a new language of acceptance.

In his bestselling books, Ginott repeatedly wrote about the need for "congruent communication." By this, he meant that the way we communicate should be congruent, or consistent, with our objective.

What a pity that so much of our communication isn't!

We see this clearly from our story. Had his colleagues given Bill some badly needed encouragement in breaking a difficult habit, everybody would have come out a winner. But instead of drawing him near, they pushed him away.

Before taking up psychology, Ginott had been an elementary school teacher, first in Israel and then in the USA. But he was not happy, for he realized that his professional training had not equipped him well for the cold realities of the classroom.

"I tried to teach my students to be polite," he complained, "and they were rude; to be neat, and they were messy; to be cooperative, and they were disruptive!"

What, then, was the problem?

Could it be, he apparently asked himself, that he was the problem?

Was he relating to his young charges correctly? Or was he, quite unwittingly, pushing them into them into the same corner into which Bill had been pushed by his colleagues on the town council?

How, he asked himself further, does a teacher react if a guest comes to her classroom and forgets her umbrella? Does he run after her and say: "What's the matter with you? Every time you come to visit you forget something. Next time, you'll forget your head! Why can't you be like your sister? She's a responsible person.."

For sure, he will say nothing more than "Here's your umbrella." That's it. But nobody knows why a teacher (or a parent) has to assume the role of a judge, or a prophet, when he or she is addressing a child.

A wise person knows that to label a person is to disable him. This applies especially in the case of young children, whose minds are like wet cement. The diagnosis may become the disease. A child may often live up to his parent or teacher's negative prediction.

But that's not all.

What do you do when feel you're the target of verbal abuse? Normally, you answer back. You give as good as you get.

But what if you're powerless to defend yourself against one who insults or belittles you? At the very least, you'd try to immunize yourself against any further verbal barbs and stings. You'd begin to seal off your mind.

Labeling, or any kind of negative name-calling, is not only a way to make personal enemies. It is one of the deadliest enemies of communication itself. Through it - and I am choosing my words carefully - parents or teachers could lose their children forever.

We want to place our children in at atmosphere in which learning can thrive and creativity can flourish. We want them to prepare themselves for mature and responsible adulthood. We dare not shut the door in their faces.

"Fine," you might say, "but how do we do things the right way?"

It's a complex subject, but here's a simple illustration:

In the best of schools, it sometimes happens that two classmates insist on striking up a conversation precisely when their teacher needs their undivided attention - for example, when he is about to assign homework. Here are two short sound bytes from two different schools.

Teacher A: "Shut up - or else! You guys belong in a reformatory."

Teacher B: "I need to assign homework now. I cannot do it unless there is absolute quiet!"

Who is the more effective communicator?

You be the judge!

Azriel Winnett is creator of Hodu.com - Your Communication Skills Portal. This popular website helps you improve your communication and relationship skills in your business or professional life, in the family unit and on the social scene. New articles added almost daily.

วันอังคารที่ 14 ตุลาคม พ.ศ. 2551

Generic Drugs: How They Cost You Less?

If you are wondering why the chemist has charged much less than what you expected then it is not because he has developed sudden liking for you or the government decided to subsidized your medical bill.

It is possible because you are getting cheaper generic alternative of some expensive brand name medication. Still there are certain issues that need to be taken care of. Are generic drugs as safe as brand name drugs or why it is less expensive?

A generic drug is essentially an imitation of its brand name twin. Both should be bioequivalent in terms of pharmacokinetic and pharmacodynamic properties. Generic drugs must have the same active ingredients as the name brand, but the inactive ingredients could be different. Inactive ingredients may include colors, preservatives, or other fillers. However, just because a generic has the same inactive ingredients it is not

automatically considered a generic equivalent.

Certainly Generic drug makes lazy. You don't stretch enough to reach the bottom of your pocket because it cost 25% to 60% less then its brand name counterpart. Generic drugs produced by smaller companies which don't spend enough on research and development. Pfizer spend a fortune in R&D to create Viagra?- wonder drug to treat men erectile dysfunction.

Now its much cheaper version like Kamagra and Cialis are available which effectively wipe out the necessity to control libido.

Physician and medical expert agree that generic medicines can be expected to have the same therapeutic effect as brand-name drugs. Therefore, it makes sense to choose cheaper generics and rely on its credentials.

Tody parker is freelance wrighter specialized in men's health issue.

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